Faculty

Nitin Soni

Post Doc Fellow
nsoni@iimraipur.ac.in
7712474626

Nitin Soni

Post Doc Fellow
Ph. D. (IIM Raipur), B.E. (Bhilai Institute of Technology, Raipur), PGDM (Xavier Institute of Management, Bhubaneswar), PGDIT (International Institute of Information Technology Bangalore)
About Faculty

Dr. Nitin Soni is a Post Doc Fellow in the Centre for Digital Economy at the Indian Institute of Management Raipur. He received his PhD degree in Marketing Management from Indian Institute of Management Raipur, Post Graduate Diploma in Management from Xavier Institute of Management Bhubaneswar, Post Graduate Diploma in Information Technology from International Institute of Information Technology Bangalore, and BE (Electrical) from Bhilai Institute of Technology, Pt. Ravishankar Shukla University, Raipur. He has a total 13 years of entrepreneurial and academic experience. Prior to joining IIM Raipur, he was working as Assistant Professor in Marketing Area at FORE School of Management New Delhi. He has taught subjects of Business to Business Marketing, Marketing Analytics, Consumer Behaviour, Services Marketing and Marketing Management to post graduate students of business management. He was also a visiting scholar at IIM Bangalore. His professional experience spans areas of B2B Marketing, Channel Management, Product and Market Development, and Services Marketing.

Area of Research
Behavioural Pricing, Consumers’ temporal perspectives, Consumers’ Judgment and Decision Making, Franchising, Consumer Well Being
Education
Ph. D. (IIM Raipur), B.E. (Bhilai Institute of Technology, Raipur), PGDM (Xavier Institute of Management, Bhubaneswar), PGDIT (International Institute of Information Technology Bangalore)
Affiliation
i) Indian Institute of Management Raipur (Since Nov 2020)
ii) FORE School of Management, New Delhi (June 2019 to Oct 2020)
iii) Vision Kota (June 2003 to March 2014)
Awards & Recognitions
2015: Gold medal for 3rd position in PGDM course from Xavier Institute of Management Bhubaneswar
2018: Doctoral Consortium Fellow at the 6th AIM-AMA Sheth Doctoral Consortium, Bengaluru
Research

Journal Publications

>> Soni, N., & Dawra, J. (2019). Judgments of acquisition value and transaction value: a consumer decision making styles perspective. Journal of Indian Business Research, 10.1108/JIBR-06-2018-0170

>> Soni, N., & Dawra, J. (2018). Importance Given to Future Price. ACR Asia-Pacific Advances, 12 (Eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth, MN: Association for Consumer Research), 37 - 39

Conference Papers

>> Soni, N., & Dawra, J. (2018). Importance Given to Future Price. 12th Great Lakes – NASMEI (North American Society for Marketing Education in India) Conference, Chennai, India

>> Soni, N. (2018). Franchisees Perception of Control Mechanism, Organizational Identification, and Satisfaction. Summer American Marketing Association (AMA) Conference, Boston, USA

>> Soni, N. (2018). Franchisees Perception of Control Mechanism, Organizational Identification, and Satisfaction. 31st Global research symposium on marketing and entrepreneurship, Boston, USA

>> Soni, N. (2018). Franchisees Perception of Control Mechanism, Organizational Identification, and Satisfaction. Journal of Academy of Marketing Science (JAMS) Managing Business and Innovation in Emerging Markets Conference, ISB, Hyderabad Campus, India

>> Soni, N. (2017). Impact of Affective Intensity of Online Reviews on Decision Comfort. 11th Great Lakes – NASMEI (North American Society for Marketing Education in India) Conference, Chennai, India

Memberships
Training and Consultancy
2019: Co-instructor, B2B Sessions in Bayer’s SAMAVESH MDP
English हिन्दी