Faculty



Fellow (XLRI, Jamshedpur), PGDM (IIM Calcutta), B.E. (Malviya National Institute of Technology, Jaipur)

About Faculty

Area of Research
Consumer Behavior, Green Marketing, Sustainability
Education
Fellow (XLRI, Jamshedpur), PGDM (IIM Calcutta), B.E. (Malviya National Institute of Technology, Jaipur)

Affiliation
Indian Institute of Management Raipur (Since Jun 2019)
Indian Institute of Management Udaipur (Jul 2013-Jun 2019)
Phoenix International Business School (Jan 2009-Jun 2013)
Tata AIA Life Insurance (Feb 2008-Dec 2008)
Boston Consulting Group (Jul 2006-Jan 2008)
Tata Consultancy Services (Jul 2001-May 2004)

Awards & Recognitions

Research

Journal Publications

>> ShabbirHusain, R. V., & Varshney, S. (2019). Is current way of promoting sustainability, sustainable?. Journal of Nonprofit and Public Sector Marketing, 31 (1), 84 - 113

>> R.V. ShabbirHusain (2018). Sales Control and performance: Moderating effects of salesperson and supervisor characteristics. The Marketing Review, 18 (1), 55 - 69

>> R.V. ShabbirHusain (2018). Sales Force Structure: A Review. The Marketing Review, 18 (3), 227 - 242

>> ShabbirHusain, R. V. (2017). The Determinants of Loyalty in Online Commerce–An Exploratory Study in India. The Electronic Journal of Information Systems in Developing Countries, 81 (1), 1 - 17

Cases

>> Pathak, A. A., & ShabbirHusain, R. V. (2017). Udaipur Times: Strategy of a Hyperlocal News Website. Ivey Publishing

Memberships
Training and Consultancy
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