Area of Research
Journal Publications
>> ShabbirHusain, R. V., & Varshney, S. (2019). Is current way of promoting sustainability, sustainable?. Journal of Nonprofit and Public Sector Marketing, 31 (1), 84 - 113
>> R.V. ShabbirHusain (2018). Sales Control and performance: Moderating effects of salesperson and supervisor characteristics. The Marketing Review, 18 (1), 55 - 69
>> R.V. ShabbirHusain (2018). Sales Force Structure: A Review. The Marketing Review, 18 (3), 227 - 242
>> ShabbirHusain, R. V. (2017). The Determinants of Loyalty in Online Commerce–An Exploratory Study in India. The Electronic Journal of Information Systems in Developing Countries, 81 (1), 1 - 17
Cases
>> Pathak, A. A., & ShabbirHusain, R. V. (2017). Udaipur Times: Strategy of a Hyperlocal News Website. Ivey Publishing