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Which is more important in Internet Shopping, perceived price or trust?
Author(s) Name: Hee-Woong Kim, Yunjie Xu, and Sumeet Gupta
Year of Publication: 2017
Publisher Name: Electronic Commerce Research and Applications
___________________________________________________
MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY
Author(s) Name:
Year of Publication: 2017
Publisher Name:
___________________________________________________
Deloitte and KPMG – The War for Talent
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Did I include Adequate Information in My Business Presentation?
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Case Center Reference No. 817-0037-1
___________________________________________________
Udaipur Times: Strategy of a Hyperlocal News Website
Author(s) Name: Pathak, A. A., & ShabbirHusain, R. V.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Sun-Pharma Ranbaxy Merger: Understanding Cumulative Abnormal Return
Author(s) Name: Chhabra A. (co-authored)
Year of Publication: 2017
Publisher Name: The Case Centre, United Kingdom
___________________________________________________
Hind Oil Industries: Demand Analysis
Author(s) Name: Rohit, A., Pal, D. and Dash, P.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Akshaya Patra (Bhilai): Purchasing and Supply Management
Author(s) Name: Roy, V., Sahay, B.S. and Charan, P.
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Consumer Behaviour dilemma @ PVR Cinemas
Author(s) Name: PRS Sarma and Auruni Kumar
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sourcing Risk Dilemma @ SKPL
Author(s) Name: PRS Sarma and Visakha Verma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Operations Dilemma @ ICH
Author(s) Name: PRS Sarma Manikanta Sriram and Raunak Sen
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
PVR’s SERVQUAL Dilemma
Author(s) Name: PRS Sarma and Vinita Sahay
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sudha Milk
Author(s) Name: PRS Sarma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Forecasting Dilemma at Sakthi’s Kitchen
Author(s) Name: PRS Sarma, Yashwant Kavila and Rutuja Patil
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
CORE PDS: Empowering the Poor
Author(s) Name: Namrta Sharma, B. S. Sahay and PRS Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Does forecasting have all answers? A case study of elections in India
Author(s) Name: Devendra Dhagrra, Mohit Goswami and P.R.S. Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Commonality in Diversity: Findings from Multiple Indian Start-Ups, Sahay & P. R. S. Sarma (Eds.)
Author(s) Name: Bagchi, S., Bhadra, S., Saha, K., & Ghosh, A.
Year of Publication: 2017
Publisher Name: ET Cases: Cases in Management. Mumbai: Times of India. ISBN: 978-81-931001-5-8
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Evergreen Litchi Orchard, Case Centre, Case Reference No. 319-0344-1 U
Author(s) Name: Chattopadhyay, M., Mitra, U., & Ghosh, G.
Year of Publication: 2019
Publisher Name:
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Bajaj Auto Limited: Trouble with Argentine Peso
Author(s) Name: Nidugala, G. K., & Shukla, R.
Year of Publication: 2019
Publisher Name: Ivey Publishing, Product No. 9B19N010
___________________________________________________
XOXODAY.com, Customer Engagement Through Social Media
Author(s) Name: Ansari, S., Gupta, S., & Chattopadhyay, M.
Year of Publication: 2019
Publisher Name: Ivey Publishing
___________________________________________________
Somany Ceramics: Recruitment Challenges
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Product No: 9B18C025
___________________________________________________
Flipkart: Grappling With Product Returns
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Case Reference No. 9B18A045
___________________________________________________
Does forecasting have all answers? A case study of elections in India
Author(s) Name: Devendra Dhaggara, Mohit Goswami, PRS Sarma
Year of Publication: 2018
Publisher Name: Emerald Emerging Market Case Studies
___________________________________________________
Bartos Stainless Limited – Facing Turbulence
Author(s) Name: Kumar, S. & Dwivedi, R.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Case Reference No. 9B18M023
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Whizz India: Challenges for First Mover
Author(s) Name: Kumar, S., Sadarangani, P., & Dwivedi, R.
Year of Publication: 2018
Publisher Name: Ivey Publication, Case Reference No. 9B18M177
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Zooming for Growth: Zoomcar India. Management Training Institute Steel Authority of India Limited. In a Book of Selected Cases
Author(s) Name: Kumar, S., Singh, A., & Singh, A., Vol. 23, p. 107-112
Year of Publication: 2018
Publisher Name:
___________________________________________________
Buy or Make: Recruitment Challenge at Somany Ceramics
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing
___________________________________________________
Ecommerce Returns Trap: A Case of Flipkart
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing
___________________________________________________
Akshaya Patra (Bhilai): Purchasing and Supply Management
Author(s) Name: Roy, V., Sahay, B.S. and Charan, P.
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Deloitte and KPMG – The War for Talent
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Which is more important in Internet Shopping, perceived price or trust?
Author(s) Name: Hee-Woong Kim, Yunjie Xu, and Sumeet Gupta
Year of Publication: 2017
Publisher Name: Electronic Commerce Research and Applications
___________________________________________________
Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Did I include Adequate Information in My Business Presentation?
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Case Center Reference No. 817-0037-1
___________________________________________________
Udaipur Times: Strategy of a Hyperlocal News Website
Author(s) Name: Pathak, A. A., & ShabbirHusain, R. V.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Consumer Behaviour dilemma @ PVR Cinemas
Author(s) Name: PRS Sarma and Auruni Kumar
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sourcing Risk Dilemma @ SKPL
Author(s) Name: PRS Sarma and Visakha Verma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Operations Dilemma @ ICH
Author(s) Name: PRS Sarma Manikanta Sriram and Raunak Sen
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
PVR’s SERVQUAL Dilemma
Author(s) Name: PRS Sarma and Vinita Sahay
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sudha Milk
Author(s) Name: PRS Sarma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Forecasting Dilemma at Sakthi’s Kitchen
Author(s) Name: PRS Sarma, Yashwant Kavila and Rutuja Patil
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sun-Pharma Ranbaxy Merger: Understanding Cumulative Abnormal Return
Author(s) Name: Chhabra A. (co-authored)
Year of Publication: 2017
Publisher Name: The Case Centre, United Kingdom
___________________________________________________
CORE PDS: Empowering the Poor
Author(s) Name: Namrta Sharma, B. S. Sahay and PRS Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Does forecasting have all answers? A case study of elections in India
Author(s) Name: Devendra Dhagrra, Mohit Goswami and P.R.S. Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY
Author(s) Name:
Year of Publication: 2017
Publisher Name:
___________________________________________________
Hind Oil Industries: Demand Analysis
Author(s) Name: Rohit, A., Pal, D. and Dash, P.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Capacity Expansion At Ramakrishna Care Hospital, Case Centre, Case Reference No. 616-0010-1
Author(s) Name: Jha R. K., Sahay, B. S., Chattopadhyay, M., & Gajpal, Y.
Year of Publication: 2016
Publisher Name:
___________________________________________________
An analysis of financial inclusion initiatives at OdishaGramya Bank
Author(s) Name: Bapat, D., Sidharthan, S., & Yogalakshmi, C.
Year of Publication: 2016
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
When the Tone of an Email Went Wrong
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
KAPS Ice Cream: Should it Enter the Premium Segment?
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Digital Secretariat: Adopting an automated Paperwork System
Author(s) Name: Vidushi Pandey, Sumeet Gupta, Pradyumna Dash
Year of Publication: 2016
Publisher Name: Ivey Publishing, Oct., 2016
___________________________________________________
Maggi in India: Failing the Quality Test
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-001-1
___________________________________________________
Uber Fiasco: Is There a Way Out
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-003-1
___________________________________________________
Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0018-1
___________________________________________________
Madhya Pradesh Tourism: Destination Branding
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0086-1
___________________________________________________
To Disclose or Not to Disclose
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0067-1
___________________________________________________
Deobhog: Developing Marketing Strategy for Achieving Excellence
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0067-1
___________________________________________________
Micromax: Preparing for the Chinese Invasion
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 316-0116-1
___________________________________________________
When the tone of an Email went wrong!
Author(s) Name: Kumar, M., Parashar, A., & Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
To Disclose or not to Disclose
Author(s) Name: Kumar, M., Parashar, A., & Prashar, S.
Year of Publication: 2016
Publisher Name: The European Case Center
___________________________________________________
Why I didn't get selected!
Author(s) Name: Parashar, A.
Year of Publication: 2016
Publisher Name: The European Case Center
___________________________________________________
Monitoring Mantralaya
Author(s) Name: PRS Sarma, B.S Sahay, Aghay K Ray, Prasit A, Suraj Dhande and Amar Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Reddy’s Lab
Author(s) Name: PRS Sarma, Varun Sindhu and Shishir
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
ABP Transportation Dilemma
Author(s) Name: PRS Sarma, Manish Kumar and Umesh
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
A.K. Promotion Dilemma
Author(s) Name: PRS Sarma
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Spare Parts Sourcing @ ICC
Author(s) Name: PRS Sarma and Arun Kumar Bisen
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
LPG-to Everyone & Any Where – Distribution Dilemma
Author(s) Name: PRS Sarma, Umesh and Manish Kumar
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Break Even @ JI
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Shyam Bricks
Author(s) Name: PRS Sarma and Ankur Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Coal Sourcing @SB
Author(s) Name: PRS Sarma and Ankur Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Parghani Restaurant
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Lean at Parghani Restaurant
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
EOQ Dilemma @ Reeta Stores
Author(s) Name: PRS Sarma
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Sweet Lime Sourcing Dilemma
Author(s) Name: PRS Sarma, Shaji Mathai and Dushyant Yadav
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
PVR Cinemas
Author(s) Name: PRS Sarma and Anurag Pratap Singh
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Indian Aviation Sector: Looking Beyond Profits!
Author(s) Name: Chhabra A. (co-authored)
Year of Publication: 2016
Publisher Name: The Case Centre, United Kingdom
___________________________________________________
GACL: Balancing employee satisfaction and productivity
Author(s) Name: Katyal K, Dawra J
Year of Publication: 2016
Publisher Name: Richard Ivey
___________________________________________________
Digital Secretariate: Poor Adoption of the Less Paper Office
Author(s) Name: Pandey V, Gupta, S. and Dash, P.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
To change or not to change: The curious case of managing change at CIITS
Author(s) Name: Anand, P., Pandey, A., & Nambudiri, R.
Year of Publication: 2016
Publisher Name: Case published in ET cases.
___________________________________________________
Digital Secretariat: Less Paper Office”
Author(s) Name: Singh, A., Parial, A.M., & Gupta, S.
Year of Publication: 2016
Publisher Name: ET Cases (Case Center)
___________________________________________________
Deobhog: Developing Marketing Strategy for Achieving Excellence
Author(s) Name: Gupta, S. , Prashar, S., & Sahay, V.
Year of Publication: 2016
Publisher Name: ET Cases (Case Center)
___________________________________________________
Digital Secretariat: Adopting an automated Paperwork System
Author(s) Name: Pandey, V., Gupta, S., & Dash, P.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
Flipkart’s Big Billion Day: What Went Wrong?
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-011-1
___________________________________________________
Buying Myntra: Flipkart’s Gain
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 315-095-1
___________________________________________________
Air India: Undoing Service Failure
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 515-071-1
___________________________________________________
Star Bank Limited: Managing the Branch
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-026-1
___________________________________________________
Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-039-1
___________________________________________________
Merger of Kotak Mahindra Bank and ING Vysya Bank
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-042-1
___________________________________________________
Reeta Stores – Ordering Inventory
Author(s) Name: P.R.S. Sarma and S.K. Mitra
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
Holding the Pulse of Pulses
Author(s) Name: P.R.S. Sarma, Swati Khobragade, Swarit Yadav and Kirti Rai Chanchal
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
EVM @ ABC
Author(s) Name: PRS Sarma, BS Sahay and Vivek Sharma
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
Bestoe Footwears: Deciding on a Special Order
Author(s) Name: Bhatia, V., Mitra, S. K. and Dash, P.
Year of Publication: 2015
Publisher Name: Case Centre (ECCH), Case No:115-054-1
___________________________________________________
Indian Rupee Crisis of 2013
Author(s) Name: Nidugala, G. K., Shukla, R., & Mostafa, R.
Year of Publication: 2015
Publisher Name: Ivey Publishing, Product No. W15525-PDF-ENG
___________________________________________________
Portugal's Banking Sector- Safe or Not
Author(s) Name: Nidugala, G. K., & Shukla, R.
Year of Publication: 2015
Publisher Name: Garg, A.K., Ray, K. K., & Mitra, S. K.(Eds.), Cases in Management (Strategy and General Management), Mumbai: Economics Times Cases & Times Centre for Learning Ltd., pp. 183-192
___________________________________________________
Customer Acquisition at Abhyudaya Bank
Author(s) Name: Dhananjay, B.
Year of Publication: 2014
Publisher Name: Emerald Emerging Market Case Studies
___________________________________________________
Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, 4(3), 1-12
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Failure of TouchPad: An HP Case Story
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Case Center Reference No. 514-068-1
___________________________________________________
iPhone4 Relaunch: An Apple iPhone Case Story
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Case Center Reference No. 514-123-1
___________________________________________________
Customer Centricity for Growth- Yes Bank Experience, Emerald Emerging Markets Case Studies
Author(s) Name: Dhananjay, B., & Asha, N.
Year of Publication: 2013
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Maruti Suzuki India Limited
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, 3(5), 1-10
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, 3(8), 1-12
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
AirAsia: India Entry
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Case Center Reference No. 313-281-1
___________________________________________________
FINO Paytech Ltd: Branchless Banking for the Rural Poor
Author(s) Name: David, S., Dhananjay, B., & Jitendra, H.
Year of Publication: 2013
Publisher Name: Ivey Case Study
___________________________________________________
Jaypee Cement: Amalgamation of Two Brands
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing
___________________________________________________
Apple IPad in India: Was there a Wayout???
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Telenor’s Dilemma: The 2G Spectrum Scam in India
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Low-Cost Carriers in India: SpiceJet`s Perspective
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Avaialable at Harvard Business Publishing
___________________________________________________
Harley-Davidson India
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, 2(8), 1-10
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Inking Fruits: Showing the Way with Social Media
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: European Case Clearing House, Case Reference No. 512-016-1
___________________________________________________
99labels - Is Social Media Leading the way to Success?
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: European Case Clearing House, Case Reference No. 512-017-1
___________________________________________________
Computerization of U.P. Government Treasury – Case of Koshvani.com
Author(s) Name: Bhasker, B.
Year of Publication: 2010
Publisher Name: IIM Lucknow Case Series 2010/11/05
___________________________________________________
Network Based Destination Management Service Provider - Case of MakeMyTrip.com
Author(s) Name: Bhasker, B.
Year of Publication: 2009
Publisher Name: IIM Lucknow Case Series 2009/10/04
___________________________________________________
Real World Economy in Virtual Worlds: Case of Second Life
Author(s) Name: Bhasker, B.
Year of Publication: 2007
Publisher Name: IIM Lucknow Case Series 2007/08/11
___________________________________________________
Transition to E-Economy - Case of Singapore
Author(s) Name: Bhasker, B., & Sodhi, M. S.
Year of Publication: 2002
Publisher Name: IIM Lucknow Case Series 2002/01
___________________________________________________
Commonality in Diversity: Findings from Multiple Indian Start-Ups, Sahay & P. R. S. Sarma (Eds.)
Author(s) Name: Bagchi, S., Bhadra, S., Saha, K., & Ghosh, A.
Year of Publication: 2017
Publisher Name: ET Cases: Cases in Management. Mumbai: Times of India. ISBN: 978-81-931001-5-8
___________________________________________________
Amtek Auto Ltd: From acquisitions to a financial crisis
Author(s) Name: Tomer, G.
Year of Publication:
Publisher Name: Ivey Publishing, Canada
___________________________________________________
Xoxoday.com: Customer Engagement through Social Media
Author(s) Name: Chattopadhyay, M., Ansari, S., & Gupta, S. (2019)
Year of Publication:
Publisher Name: Ivey Publishing
___________________________________________________
Amtek Auto Ltd: From acquisitions to a financial crisis
Author(s) Name: Tomer, G.
Year of Publication:
Publisher Name: Ivey Publishing, Canada
___________________________________________________
Which is more important in Internet Shopping, perceived price or trust?
Author(s) Name: Hee-Woong Kim, Yunjie Xu, and Sumeet Gupta
Year of Publication: 2017
Publisher Name: Electronic Commerce Research and Applications
___________________________________________________
Digital Secretariat: Adopting an automated Paperwork System
Author(s) Name: Vidushi Pandey, Sumeet Gupta, Pradyumna Dash
Year of Publication: 2016
Publisher Name: Ivey Publishing, Oct., 2016
___________________________________________________
FINO Paytech Ltd: Branchless Banking for the Rural Poor
Author(s) Name: David, S., Dhananjay, B., & Jitendra, H.
Year of Publication: 2013
Publisher Name: Ivey Case Study
___________________________________________________
To change or not to change: The curious case of managing change at CIITS
Author(s) Name: Anand, P., Pandey, A., & Nambudiri, R.
Year of Publication: 2016
Publisher Name: Case published in ET cases.
___________________________________________________
When the tone of an Email went wrong!
Author(s) Name: Kumar, M., Parashar, A., & Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
To Disclose or not to Disclose
Author(s) Name: Kumar, M., Parashar, A., & Prashar, S.
Year of Publication: 2016
Publisher Name: The European Case Center
___________________________________________________
Why I didn't get selected!
Author(s) Name: Parashar, A.
Year of Publication: 2016
Publisher Name: The European Case Center
___________________________________________________
Indian Rupee Crisis of 2013
Author(s) Name: Nidugala, G. K., Shukla, R., & Mostafa, R.
Year of Publication: 2015
Publisher Name: Ivey Publishing, Product No. W15525-PDF-ENG
___________________________________________________
Portugal's Banking Sector- Safe or Not
Author(s) Name: Nidugala, G. K., & Shukla, R.
Year of Publication: 2015
Publisher Name: Garg, A.K., Ray, K. K., & Mitra, S. K.(Eds.), Cases in Management (Strategy and General Management), Mumbai: Economics Times Cases & Times Centre for Learning Ltd., pp. 183-192
___________________________________________________
Customer Centricity for Growth- Yes Bank Experience, Emerald Emerging Markets Case Studies
Author(s) Name: Dhananjay, B., & Asha, N.
Year of Publication: 2013
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Customer Acquisition at Abhyudaya Bank
Author(s) Name: Dhananjay, B.
Year of Publication: 2014
Publisher Name: Emerald Emerging Market Case Studies
___________________________________________________
Does forecasting have all answers? A case study of elections in India
Author(s) Name: Devendra Dhaggara, Mohit Goswami, PRS Sarma
Year of Publication: 2018
Publisher Name: Emerald Emerging Market Case Studies
___________________________________________________
GACL: Balancing employee satisfaction and productivity
Author(s) Name: Katyal K, Dawra J
Year of Publication: 2016
Publisher Name: Richard Ivey
___________________________________________________
MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY
Author(s) Name:
Year of Publication: 2017
Publisher Name:
___________________________________________________
Digital Secretariat: Less Paper Office”
Author(s) Name: Singh, A., Parial, A.M., & Gupta, S.
Year of Publication: 2016
Publisher Name: ET Cases (Case Center)
___________________________________________________
Deobhog: Developing Marketing Strategy for Achieving Excellence
Author(s) Name: Gupta, S. , Prashar, S., & Sahay, V.
Year of Publication: 2016
Publisher Name: ET Cases (Case Center)
___________________________________________________
Digital Secretariat: Adopting an automated Paperwork System
Author(s) Name: Pandey, V., Gupta, S., & Dash, P.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
Somany Ceramics: Recruitment Challenges
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Product No: 9B18C025
___________________________________________________
Flipkart: Grappling With Product Returns
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Case Reference No. 9B18A045
___________________________________________________
Jaypee Cement: Amalgamation of Two Brands
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing
___________________________________________________
Apple IPad in India: Was there a Wayout???
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Telenor’s Dilemma: The 2G Spectrum Scam in India
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Low-Cost Carriers in India: SpiceJet`s Perspective
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Avaialable at Harvard Business Publishing
___________________________________________________
Harley-Davidson India
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Maruti Suzuki India Limited
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
When the Tone of an Email Went Wrong
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
KAPS Ice Cream: Should it Enter the Premium Segment?
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Deloitte and KPMG – The War for Talent
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Ivey Publishing, Available at Harvard Business Publishing
___________________________________________________
Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, 2(8), 1-10
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, 3(5), 1-10
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, 3(8), 1-12
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, 4(3), 1-12
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Emerald Group Publishing Limited
___________________________________________________
Inking Fruits: Showing the Way with Social Media
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: European Case Clearing House, Case Reference No. 512-016-1
___________________________________________________
99labels - Is Social Media Leading the way to Success?
Author(s) Name: Prashar, S.
Year of Publication: 2012
Publisher Name: European Case Clearing House, Case Reference No. 512-017-1
___________________________________________________
AirAsia: India Entry
Author(s) Name: Prashar, S.
Year of Publication: 2013
Publisher Name: Case Center Reference No. 313-281-1
___________________________________________________
Failure of TouchPad: An HP Case Story
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Case Center Reference No. 514-068-1
___________________________________________________
iPhone4 Relaunch: An Apple iPhone Case Story
Author(s) Name: Prashar, S.
Year of Publication: 2014
Publisher Name: Case Center Reference No. 514-123-1
___________________________________________________
Flipkart’s Big Billion Day: What Went Wrong?
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-011-1
___________________________________________________
Buying Myntra: Flipkart’s Gain
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 315-095-1
___________________________________________________
Air India: Undoing Service Failure
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 515-071-1
___________________________________________________
Star Bank Limited: Managing the Branch
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-026-1
___________________________________________________
Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-039-1
___________________________________________________
Merger of Kotak Mahindra Bank and ING Vysya Bank
Author(s) Name: Prashar, S.
Year of Publication: 2015
Publisher Name: Case Center Reference No. 115-042-1
___________________________________________________
Maggi in India: Failing the Quality Test
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-001-1
___________________________________________________
Uber Fiasco: Is There a Way Out
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-003-1
___________________________________________________
Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0018-1
___________________________________________________
Madhya Pradesh Tourism: Destination Branding
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0086-1
___________________________________________________
To Disclose or Not to Disclose
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0067-1
___________________________________________________
Deobhog: Developing Marketing Strategy for Achieving Excellence
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 516-0067-1
___________________________________________________
Micromax: Preparing for the Chinese Invasion
Author(s) Name: Prashar, S.
Year of Publication: 2016
Publisher Name: Case Center Reference No. 316-0116-1
___________________________________________________
Did I include Adequate Information in My Business Presentation?
Author(s) Name: Prashar, S.
Year of Publication: 2017
Publisher Name: Case Center Reference No. 817-0037-1
___________________________________________________
Udaipur Times: Strategy of a Hyperlocal News Website
Author(s) Name: Pathak, A. A., & ShabbirHusain, R. V.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Sun-Pharma Ranbaxy Merger: Understanding Cumulative Abnormal Return
Author(s) Name: Chhabra A. (co-authored)
Year of Publication: 2017
Publisher Name: The Case Centre, United Kingdom
___________________________________________________
Indian Aviation Sector: Looking Beyond Profits!
Author(s) Name: Chhabra A. (co-authored)
Year of Publication: 2016
Publisher Name: The Case Centre, United Kingdom
___________________________________________________
Hind Oil Industries: Demand Analysis
Author(s) Name: Rohit, A., Pal, D. and Dash, P.
Year of Publication: 2017
Publisher Name: Ivey Publishing
___________________________________________________
Digital Secretariate: Poor Adoption of the Less Paper Office
Author(s) Name: Pandey V, Gupta, S. and Dash, P.
Year of Publication: 2016
Publisher Name: Ivey Publishing
___________________________________________________
Bestoe Footwears: Deciding on a Special Order
Author(s) Name: Bhatia, V., Mitra, S. K. and Dash, P.
Year of Publication: 2015
Publisher Name: Case Centre (ECCH), Case No:115-054-1
___________________________________________________
Computerization of U.P. Government Treasury – Case of Koshvani.com
Author(s) Name: Bhasker, B.
Year of Publication: 2010
Publisher Name: IIM Lucknow Case Series 2010/11/05
___________________________________________________
Network Based Destination Management Service Provider - Case of MakeMyTrip.com
Author(s) Name: Bhasker, B.
Year of Publication: 2009
Publisher Name: IIM Lucknow Case Series 2009/10/04
___________________________________________________
Real World Economy in Virtual Worlds: Case of Second Life
Author(s) Name: Bhasker, B.
Year of Publication: 2007
Publisher Name: IIM Lucknow Case Series 2007/08/11
___________________________________________________
Transition to E-Economy - Case of Singapore
Author(s) Name: Bhasker, B., & Sodhi, M. S.
Year of Publication: 2002
Publisher Name: IIM Lucknow Case Series 2002/01
___________________________________________________
An analysis of financial inclusion initiatives at OdishaGramya Bank
Author(s) Name: Bapat, D., Sidharthan, S., & Yogalakshmi, C.
Year of Publication: 2016
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
XOXODAY.com, Customer Engagement Through Social Media
Author(s) Name: Ansari, S., Gupta, S., & Chattopadhyay, M.
Year of Publication: 2019
Publisher Name: Ivey Publishing
___________________________________________________
Akshaya Patra (Bhilai): Purchasing and Supply Management
Author(s) Name: Roy, V., Sahay, B.S. and Charan, P.
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Evergreen Litchi Orchard, Case Centre, Case Reference No. 319-0344-1 U
Author(s) Name: Chattopadhyay, M., Mitra, U., & Ghosh, G.
Year of Publication: 2019
Publisher Name:
___________________________________________________
Xoxoday.com: Customer Engagement through Social Media
Author(s) Name: Chattopadhyay, M., Ansari, S., & Gupta, S. (2019)
Year of Publication:
Publisher Name: Ivey Publishing
___________________________________________________
Capacity Expansion At Ramakrishna Care Hospital, Case Centre, Case Reference No. 616-0010-1
Author(s) Name: Jha R. K., Sahay, B. S., Chattopadhyay, M., & Gajpal, Y.
Year of Publication: 2016
Publisher Name:
___________________________________________________
Bajaj Auto Limited: Trouble with Argentine Peso
Author(s) Name: Nidugala, G. K., & Shukla, R.
Year of Publication: 2019
Publisher Name: Ivey Publishing, Product No. 9B19N010
___________________________________________________
Reeta Stores – Ordering Inventory
Author(s) Name: P.R.S. Sarma and S.K. Mitra
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
Holding the Pulse of Pulses
Author(s) Name: P.R.S. Sarma, Swati Khobragade, Swarit Yadav and Kirti Rai Chanchal
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
Monitoring Mantralaya
Author(s) Name: PRS Sarma, B.S Sahay, Aghay K Ray, Prasit A, Suraj Dhande and Amar Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Reddy’s Lab
Author(s) Name: PRS Sarma, Varun Sindhu and Shishir
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
EVM @ ABC
Author(s) Name: PRS Sarma, BS Sahay and Vivek Sharma
Year of Publication: 2015
Publisher Name: The Case Centre
___________________________________________________
ABP Transportation Dilemma
Author(s) Name: PRS Sarma, Manish Kumar and Umesh
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
A.K. Promotion Dilemma
Author(s) Name: PRS Sarma
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Spare Parts Sourcing @ ICC
Author(s) Name: PRS Sarma and Arun Kumar Bisen
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
LPG-to Everyone & Any Where – Distribution Dilemma
Author(s) Name: PRS Sarma, Umesh and Manish Kumar
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Break Even @ JI
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Shyam Bricks
Author(s) Name: PRS Sarma and Ankur Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Coal Sourcing @SB
Author(s) Name: PRS Sarma and Ankur Garg
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Parghani Restaurant
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Lean at Parghani Restaurant
Author(s) Name: PRS Sarma and Anuj Sabarwal
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
EOQ Dilemma @ Reeta Stores
Author(s) Name: PRS Sarma
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Sweet Lime Sourcing Dilemma
Author(s) Name: PRS Sarma, Shaji Mathai and Dushyant Yadav
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
PVR Cinemas
Author(s) Name: PRS Sarma and Anurag Pratap Singh
Year of Publication: 2016
Publisher Name: The Case Centre
___________________________________________________
Consumer Behaviour dilemma @ PVR Cinemas
Author(s) Name: PRS Sarma and Auruni Kumar
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sourcing Risk Dilemma @ SKPL
Author(s) Name: PRS Sarma and Visakha Verma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Operations Dilemma @ ICH
Author(s) Name: PRS Sarma Manikanta Sriram and Raunak Sen
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
PVR’s SERVQUAL Dilemma
Author(s) Name: PRS Sarma and Vinita Sahay
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Sudha Milk
Author(s) Name: PRS Sarma
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
Forecasting Dilemma at Sakthi’s Kitchen
Author(s) Name: PRS Sarma, Yashwant Kavila and Rutuja Patil
Year of Publication: 2017
Publisher Name: The Case Centre
___________________________________________________
CORE PDS: Empowering the Poor
Author(s) Name: Namrta Sharma, B. S. Sahay and PRS Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Does forecasting have all answers? A case study of elections in India
Author(s) Name: Devendra Dhagrra, Mohit Goswami and P.R.S. Sarma
Year of Publication: 2017
Publisher Name: Emerald Emerging Markets Case Studies
___________________________________________________
Bartos Stainless Limited – Facing Turbulence
Author(s) Name: Kumar, S. & Dwivedi, R.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Case Reference No. 9B18M023
___________________________________________________
Whizz India: Challenges for First Mover
Author(s) Name: Kumar, S., Sadarangani, P., & Dwivedi, R.
Year of Publication: 2018
Publisher Name: Ivey Publication, Case Reference No. 9B18M177
___________________________________________________
Zooming for Growth: Zoomcar India. Management Training Institute Steel Authority of India Limited. In a Book of Selected Cases
Author(s) Name: Kumar, S., Singh, A., & Singh, A., Vol. 23, p. 107-112
Year of Publication: 2018
Publisher Name:
___________________________________________________
Buy or Make: Recruitment Challenge at Somany Ceramics
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing
___________________________________________________
Ecommerce Returns Trap: A Case of Flipkart
Author(s) Name: Prashar, S.
Year of Publication: 2018
Publisher Name: Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing
___________________________________________________
Commonality in Diversity: Findings from Multiple Indian Start-Ups, Sahay & P. R. S. Sarma (Eds.)
Author(s) Name: Bagchi, S., Bhadra, S., Saha, K., & Ghosh, A.
Year of Publication: 2017
Publisher Name: ET Cases: Cases in Management. Mumbai: Times of India. ISBN: 978-81-931001-5-8
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