Faculty & Research

Journal Publications

Mitigating demand risk of durable goods in online retailing
Author's: Abhijeet Ghadge, Sujoy Bagh, Mohit Goswami, M. K. Tiwari
Publication In: International Journal of Retail and Distribution Management (ABDC- A)

What drives brand love for natural products? The moderating role of household size
Author's: Kumar, S. et al.
Publication In: Journal of Retailing and Consumer Services

Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique
Author's: Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.
Publication In: Journal of Electronic Commerce in Organizations (JECO)

Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
Author's: Rana, S., Raut, S. K., Prashar, S., & Hamid, A. B. A.
Publication In: Journal of Promotion Management

Examining the Influence of Satisfaction and Regret on Online Shoppers’ Post-Purchase Behaviour
Author's: Tata, S. V., Prashar, S., & Parsad, C.
Publication In: Benchmarking: An International Journal

Tata Nano - Case of Repositioning (Accepted for publication)
Author's: Prashar, S.
Publication In: Vikalpa: The Journal for Decision Makers

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